Creative Kidstuff, Wishes 1997
The Creative Kidstuff catalog is like a toy chest. The Wishes 1997 edition is not super-organized, stolid, and adult; it’s jam-packed with multicolored
S.C.R.U.B.S., June 1997
Through its use of fanciful stories that play off the patterns featured on these garments for healthcare professionals, S.C.R.U.B.S. (Simply Comfortable
Harry and David, Christmas 1997
From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its
Cat Merchandise Catalog, Winter ’97
Can sockets be sexy? If you’ve seen the Cat Merchandise Catalog, you know that the answer is yes. After all, don’t you want to get the most torque possible
Virginia Traditions, Volume 36
From the succulent front cover photo of a platter of meats that “entices my appetite and demands I open the book and look further,” in the words of one
Designing catalogs
Cynthia Harriman is director of new products and communications of Philadelphia-based Computer Expressions, a manufacturer/wholesaler/cataloger of computer
Backroads, 1998 Distinctive Bicycling Vacations
The awe-inspiring landscapes and sensuous copy of the Backroads 1998 catalog is enough to whet the appetite of explorers and couch potatoes alike. The
Catalyst, 1997 Cycling Guide
As the photo montage on the front cover-a cyclist in a variety of manifestations, from racer to student to someone on a lark-indicates, the 1997 Cycling
New Catalogs
Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our
A change of plans
Annette Zientek is president of Christine Columbus, a Lake Oswego, OR-based catalog of women’s travel gear. Annual sales, less than $5 million; annual