Stephan Spencer

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Pay-for-performance SEO

| Stephan Spencer

Search engine optimization is often this mystical and inscrutable process that takes place in a black box. You pay your SEO consultants a considerable

Is inhouse SEO right for you?

| Stephan Spencer

Search engine optimization has never been more vital to online retailers. It’s critical for merchants looking to become more visible in the Internet marketplace

SEO: The link economy

| Stephan Spencer

Links have long been the currency of the Web, thanks in no small part to Google and its PageRank algorithm (named after Larry Page, cofounder of Google).