Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck
