Terry Flynn

Basic b-to-b segmentation

| Terry Flynn

Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select

Work with and around voicemail

| Terry Flynn

We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing

Make it through the mailroom

| Terry Flynn

When you’re paying so much for catalog postage and production, nothing is more frustrating than knowing many of your best promotions may be getting stuck