Thomas Kiesling

Packaged Goods

| Thomas Kiesling

So maybe packing product into containers to be shipped to customers isn’t the sexiest part of multichannel selling. But it is one of the most important.

Package Properly to Improve Your Bottom Line

| Thomas Kiesling

Everyone knows that improper packaging can lead to damaged product, which in turn can lead to returns, wasted shipping expense and customer dissatisfaction. In a worst-case scenario, improper packaging can prevent customers from buying again and generate negative word-of-mouth. So maybe it’s time to give your packaging a little more thought and emphasis.