Today’s leading retailers are using gift cards – their own unique merchant-issued branded currency – to engage customers, drive sales and positively impact the bottom line. It’s clear that gift cards will merit increased attention as retailers grapple with the pandemic and try to move beyond it in 2021. Here are 3 reasons why.
Thomas Niedbalski is vice president of Gift Solutions at Fiserv. With more than 27 years of progressive leadership in closed-loop prepaid solutions, Tom is a thought leader and a visionary working to transform the way brands leverage branded currency to engage with their customers. Previously he was a co-founder of Transaction Wireless. Building a leading digital gift card distribution and marketing platform, Tom helped develop and execute a robust digital platform strategy positioning Transaction Wireless as a leading provider of digital gift cards and prepaid services across emerging and mobile channels. First Data (now part of Fiserv) acquired Transaction Wireless in 2015.