WHERE ARE THEY NOW?
Then: In May 2002, Parsippany, NJ-based Nabisco, a division of Kraft Foods, launched a print catalog to accompany its NabiscoGifts.com e-commerce site.
Tim Parry
Insert Media: Potentially Rewarding but “Not for the Faint of Heart”
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
NRF Forecasting Slower Growth for Holiday 2006
The National Retail Federation (NRF) is expecting total holiday retail sales to grow 5.0% this year over last year, to $457.4 billion. That
Teramedia VP Schineller Dies
Marissa Schineller, vice president of list management for Orlando, FL-based list firm Teramedia, died unexpectedly on Saturday.
Essence by Mail Lives On in Ella Starr
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Golfsmith Launches Tennis Catalog
Cataloger/retailer Golfsmith Golf & Tennis has launched its first-ever tennis catalog, Center Court, and plans to have it hit homes this week, just prior to the start of the U.S. Open.
List Leaders Debate InfoUSA
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn
WHERE ARE THEY NOW?
Then: Founded by exercise physiologist Beth Hilpert, Round Rock, TX-based Mothers in Motion, a merchant of athletic apparel for expectant mothers, launched
A data match made in heaven
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data