Victoria Kurzweg

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Victoria Kurzweg is a strategist at Siegel+Gale, the global brand experience firm. She partners with clients to identify the simple idea behind their brand and communicate it through every touchpoint and interaction.

brand world Gucci garden on Roblox

Your Brand World Amid Virtual Worlds

| Victoria Kurzweg

The future of brand-building is more than storytelling and design โ€“ itโ€™s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.