Brick-and-mortar stores continue to close their doors as ecommerce businesses continue to thrive in the global market. In fact, global ecommerce sales are slated to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four ways retailers and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.
Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer.