In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.
Wade Sugiyama is a Director of Strategy and Insights at HelloWorld, a Merkle Company, a marketing solutions company working with the world’s leading brands across all industry verticals. Wade has over 13 years of experience in global consumer marketing, spanning industries including technology, telecom, ecommerce and gaming. At HelloWorld, Wade helps clients create meaningful customer connections, deepen engagement, and drive customer and business growth.