The interwebs exploded yesterday, mainly because about 75% of the world wide web thinks that darn dress is white and gold. And they are wrong. It’s blue and black. Or black and blue, but for SEO purposes, we’ll go with the blue and black flow.
I see it as blue and black. However, my wife showed it to me on her laptop screen. And as she changed screen positions, I saw both the blue and black and the white and gold.
But on my iPad 2 with Retina display, I clearly saw blue and black.
Many people who have taken to the web to talk about the dress have attributed it to this product page at U.K. apparel and accessories site Roman. And Epoch Times explains why the dress is seen as both blue and black or white and gold. BuzzFeed shows how Photoshop can make a big difference in how the dress appears.
Our Daniela Forte said the dress is, clearly, white and gold. Mike O’Brien gave it a look for the first time and said it was light blue and brown. And then I was told I wasn’t showing Mike the original post that started it all (then again, those people in the office who pointed that out said it was white and gold, so they’re out for me!).
The bottom line is, what does this mean for online retailers? How are images rendering on your website? Should colors always be included in your product descriptions? And if people are socially sharing images of your products on Facebook, Twitter, Pinterest and Instagram, are they rendering properly?
We’d love to know two things:
1) What color do/did YOU think the dress is
2) How do you make sure this dress – and other products – correctly render on your ecommerce site, and in social media channels.
Please comment below.