Brands: Get in the Game or Get Played

| Mark Smith

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.

Dragon Boat

What is Amazon Doing Now?

| Daniela Forte

Each week as my colleagues and I decide on a subject line for our newsletters, we come across at least one if not two Amazon-related articles.

Organizing Data: Tagging Your Way to Digital Marketing Holiday Bliss

| Jeff Deisner

Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.