Brand loyalty plays a crucial role in retail success. But the consumer behavior dynamics are constantly evolving, and recent trends indicate a significant shift in how they approach purchasing decisions. With rising price consciousness, there are valid concerns about the potential erosion of brand loyalty as consumers prioritize cost savings over allegiance, for both everyday brands and luxury sellers.
Smartphones are so ubiquitous that checkout-less stores taking mobile payments are now a possibility. Most stores, however, are still card- and cash-centric, and will be for a long time. Now open banking technology has created the possibility for direct account-to-account transfers from customer to retailer. This is more resistant to fraud and, crucially for retailers, less expensive per transaction.
Multichannel ecommerce means selling products across different channels online to increase revenue. While the idea is pretty straightforward, everyone’s approach to expanding will be a little bit different. Exploring new channels opens a business up to new potential customers, increasing the potential for revenue by huge amounts. Here are some solid tips to set you up for success.
The world of e-merchandising, i.e., the art of presenting products and services in an enticing and captivating way online, has evolved significantly over time. Now, the profound impact of significant AI advancements on the future of e-merchandising is becoming increasingly evident. However, data inputs need to be sufficient to realize meaningful insights and harness the power of AI.
Generative AI has pushed into nearly every corner of the B2B tech landscape, forever transforming ecommerce and the buyer’s journey. However, trusting generative AI on ecommerce sites comes with risks. Consider these preparation steps needed to bring generative AI into ecommerce, in order to deliver a competitive advantage and ensure ideal customer-buying experiences.
The dynamics of the manufacturer-retailer relationship are complex and subject to power shifts. Where retailers often excel at customer loyalty, recognition and retention, manufacturers control stock availability and product development. As customers continue to demand innovative digital experiences across a growing number of channels, effective communication and collaboration is crucial.
Less-than-truckload or LTL shipping has become increasingly popular in recent years, and for good reason. When shipping LTL freight, the shipper pays for the portion of a standard truck trailer their freight occupies, with the rest of the space shared by other companies. This provides many benefits to shippers and carriers, from cost to speed to environmental efficiency.
Simply having a digital storefront isn’t enough anymore. Retailers need a strategy that addresses not only the customer journey but also the technical stack that supports their online commerce promotions. The growing trend of composable commerce illustrates the move away from the monolith of a single platform for a retailer’s storefront. Learn what it is, why it matters and when it makes sense for you.
Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.
Sustainable ecommerce has moved from being a checkbox approach to a competitive differentiator driving global growth. In today’s economic landscape, most retail and ecommerce companies realize that sustainable practices are not only the right thing to do but essential to their success. But it needs to go beyond the bottom line.