Consumer Data Privacy, Preferences and Permission: A Time of Reckoning

| Denise DeSisto

As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.

7 Pitfalls to Avoid in Subscription Box Fulfillment

| Nicole Lee

Order fulfillment is one of the biggest challenges for subscription box companies. Peak order processing, unpredictable growth patterns, slim profit margins and high shipping costs are just a few of the most common pain points. Want to master subscription box fulfillment? Steer clear of these 7 common pitfalls.

7 Steps to Analyze Your Peak Holiday Season Ecommerce Operations

| Brian Barry

Many ecommerce businesses realize 60% to 70% of their profits in the fourth quarter. For multichannel businesses and wholesalers, their peak season starts months earlier to supply retail and ecommerce. Take the time now to analyze your fulfillment successes and failures and develop an improvement plan for this Q4 using these 7 steps.

Pros and Cons of an Owned Ecommerce Website for Small Sellers

| Greg Chapman

Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons.

With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

| Greg Zakowicz

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.

New Decade, New Risks: Addressing Emerging Ecommerce Payment Fraud

| Monica Eaton-Cardone

It’s near impossible to keep up with the pace of change in ecommerce payment. That’s a problem, because fast-paced innovation inevitably leads to vulnerabilities. Without the right approach, revolutionary profit opportunities could fall victim to advanced ecommerce payment fraud threats. A multilayered, strategy is needed.

Be Prepared for These 5 Questions from Subscription Box Customers

| Nicole Lee

Customers may enjoy an element of surprise with their subscription box contents – but not when it comes to order details. Successful subscription companies make it a priority to educate customers about the fulfillment process and manage expectations. You should be able to anticipate and address these 5 customer questions.

How the CCPA Is Impacting the Future of Retail

| Rebecca Steele

The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here’s what you need to know about its impact.

Improving Picking Operations in Your Ecommerce Fulfillment Center

| Brian Barry

Order picking is one of the most important functions in the ecommerce fulfillment center. The customer experience can be a good or bad one based on accuracy and timeliness. Assess your operations to determine how and at what cost changes can be made to processes, technology and automation.