returns process

Fulfillment Workers Deserve a Reliable Returns Process

| Eric Allais

Given the tight labor market and climbing ecommerce order volumes, planning ahead has never been more fundamental. Like any fulfillment center function, your returns process can impact employee retention. Here’s how you can make your organization more attractive for current and future employees.

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The Benefits of Augmented Reality Marketing

| Daniel Browning

Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We’ll explore how it works and how it can benefit your merchant business.

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Facebook Remarketing For Beginners

| Melissa Harmon

Facebook remarketing can be effective as your audience already knows you or your brand. With this prior knowledge, you can run ads that show what they want, like the stuff left in their shopping cart. And as you’ll know later on, you can use retargeting on Facebook to recapture your audience’s attention.

Standing Out in a Future of Seamless Payments

| Ed Whitehead

For an ecommerce business, seamless payments are vital. According to one study from Baymard, 18% of U.S. online shoppers have ditched their cart in the last three months due to long and complicated checkout processes.
Now is the time to improve seamless payments for your ecommerce business. Here are some tips to guide you.

Ecommerce Marketers: ROAS Measurement Mistakes

| Darwin Liu

Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring return on ad spend (ROAS), here are four common pitfalls that ecommerce marketers must know how to navigate.

ecommerce return fraud illustration

Avoiding Ecommerce Return Fraud This Holiday Season

| Yohanna Andom

Flexible returns policies increase customer confidence, especially for ecommerce purchases, which is why savvy marketers dedicate themselves to ensuring an easy process. However, this frictionless approach also opens the door to those looking to exploit it. Here’s how to deal with ecommerce return fraud this holiday season.

holiday shortage grinch

Leveraging Tech to Navigate the Great Holiday Shortage

| Gareth Smith

To minimize the impact of the great holiday shortage of 2021, retailers need to leverage innovative technologies and their insights to help navigate supply chain disruptions and reduce the risk of driving customers away now and into 2022. Here are some critical ways technology can help mitigate the pain of out of stocks.

payment processes

Enhanced Payment Processes Improve Customer Loyalty

| Andy Orrock

With online and store checkout being such a vital part of the overall customer experience, prioritize enhancing your payment processes to ensure a smooth and frictionless journey. This leads to lower online cart abandonment rates, larger basket sizes, higher retention rates and more revenue. Here three critical elements to include.

Subscription Programs: From Transactions to Relationships

| Greg Alvo

One strategy to build effective customer relationships is to integrate subscription programs into an ecommerce offering. Providing clear, consistent communication and establishing demonstrates you truly know your customer. And personalization, convenience and cost savings creates an affinity for your brand and authentic connections.