5 Tips to Track Down Unauthorized 3P Ecommerce Sellers

| Anthony Capozzoli

Are unauthorized third-party sellers a big deal? If you want to protect the integrity of your brand – not to mention your margins – the answer is yes. In the era of online reviews and SEO, the impact of unauthorized ecommerce sellers ranges from lost revenue to damaged relationships with authorized sellers to questionable brand integrity.

3 Projects to Offset Ecommerce Fulfillment Center Labor Costs

| Brian Barry

This may be the perfect storm: A tight labor market insufficient for growth and holiday hiring. Are your ecommerce fulfillment center operations becoming efficient quickly enough to offset these labor increases? For most companies the answer is a resounding NO. Here are three projects to help you drive more productivity.

Why Consumers Prefer Personalization

| Tom Zawacki

For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience.

How to Steer Past Three Retention Roadblocks

| Denise DeSisto

Despite the evidence stressing the importance – and payoffs — of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships. Here are three common retention roadblocks marketers need to get past.

Sales Taxation Without Physical Location: Decision Time for All Ecommerce Businesses

| John Hayashi

Americans are used to hearing the refrain “we pay the sales tax” in today’s advertising campaigns, but in the wake of the United States Supreme Court’s ruling in South Dakota v. Wayfair (June 2018), the phrase “you pay the sales tax,” may be what many small business sellers will hear instead in future audits of their business operations. Here is what ecommerce businesses need to know moving forward.

20 Critical Implementation Tasks When Moving to a 3PL

| Brian Barry

Some ecommerce companies have gained tremendous benefits from third-party fulfillment partners. But once you contract with a 3PL you must develop a well thought out plan, coordinating with your departments and the partner as well as merchandise vendors, carriers and IT. Here are 20 critical tasks to ensure a smooth transition.

Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

| Craig Witt

In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.

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