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Stepping Up Your Ecommerce Sustainability Game

| Andrew Chan

Focusing on ecommerce sustainability initiatives can help you set your company up for success by focusing on the planet, while also creating more opportunities to boost sales. Therefore, it behooves you to step up your ecommerce sustainability game or risk being overlooked by increasingly values-conscious consumers. 

cpg brands

CPG Brands: Product Data Drives Omnichannel Growth

| Jill Mueller

Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.

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Blockchain Leads to Ecommerce Logistics Savings

| David Zartman

It’s no surprise that transmission of ecommerce logistics documents is turning digital, and in particular, via blockchain. It is a platform that seeks to connect the full ecommerce supply chain ecosystem from start to finish: Ports, ocean/air/rail/truck carriers, customs, freight forwarders, package shippers and more. The reward is massive.

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Retailers: Evolve Pandemic Innovations for the Long Term

| Jon Reily

As shoppers are back in stores, retailers now need to determine which COVID innovations they will keep and how those measures will mature over the long term. This will help maximize the value of COVID innovations, bringing the benefits of digital to brick-and-mortar and scaling capabilities to accommodate long-term needs.

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BNPL Can Ease Inflation Pain

| Natasha Zurnamer

As inflation continues to slam consumers worldwide, alternative payment options such as Buy Now, Pay Later can go some way to helping alleviate the pain of higher prices. BNPL is an increasingly popular payment option, with loans usually incurring neither interest charges nor fees, and few require hard credit checks.

CPG-retailer collaboration

For CPGs, a Compelling Case to Turn Circular

| Natasha Pergl

For CPGs, it’s no longer a matter of if but when the circular economy will supplant the traditional linear take-make-use-dispose model of consumption. The race to tap emerging sources of value and capitalize on the circular economy is well underway. The edge likely will go to companies that mobilize to take these seven steps.

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Marketplace Tax Laws Still Challenging, 4 Years After Wayfair

| George Trantas

Beyond the sales tax complexity of marketplace facilitator laws, states have used the Wayfair decision to implement new rules for marketplaces. From policing stolen goods to expanded income tax obligations, marketplace tax laws are far reaching. Here’s how they’ve changed, and how they’re impacting remote sellers.

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QR Codes and CueCat: Can History Repeat Itself in Tech?

| Sean Black

Why set the way-back machine to 1996 and the lowly CueCat? Up until the pandemic, you wouldn’t have bought the idea of QR codes, given their cross-device issues, multiple apps needed and everyone asking, “What is it?” While necessity might have forced adoption, QR codes deliver convergence simply, without cute plastic devices.

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With Brand Loyalty, Emotion-Based Strategies Are the Future

| Michela Baxter

Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.

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Ecommerce Returns Donation: Do Well By Doing Good

| Gary C. Smith

Rather than trashing merchandise or selling it to a liquidator, where you can’t control brand identity, consider donating your ecommerce returns. The resulting tax break may be quite handsome, and it may even be more financially beneficial than reselling the merchandise at a cut-rate price.