alternative data mobile user feature

How Alternative Data Improves UX and Helps Marketing Teams

| Michele Tucci

Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.

home improvement tools feature

Dealing With Home Improvement Returns Season

| Scott Huddle

Home improvement shopping season is in full swing. Unfortunately, spring is also a sign that retailers are entering one of the most logistically challenging and costly returns seasons of the year. Here is a review of major returns issues following home improvement season, and what retailers can do to mitigate the fallout.

Tobleroe shrinkflation feature

Rising Shrinkflation and Transparency: Why It Matters

| Charles Haverfield

Some say shrinkflation is a sneaky strategy because businesses use the same packaging but give customers less, arguing it’s an attempt to deceive them. But many are making sure changes are available for consumers to see in some format. It’s the consumer’s responsibility to check the pack, but communication with buyers is key.

amazon and shopify feature

Shopify Grows, Amazon Slows: A Bellwether for Ecommerce’s Future

| Matthew Lynch

It’s impossible to ignore the fact that most if not all fundamental features and characteristics of DTC brands are not just different from Amazon, but diametrically opposed to it. While Amazon takes the word “monolithic” to new extremes, platforms like Shopify thrive by staying low to the ground and expanding outward.

small businesses

5 Growth Milestones For Small Businesses

| Craig Evans

Starting a business is no light feat. It takes nerves, determination and resilience that only entrepreneurs who have gone through it will understand. Here are five stages small businesses need to know to gain success.

m-commerce phone storefront feature

M-Commerce: Automation’s Key Role

| Jay Kulkarni

Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.

ecommerce search

Ecommerce Search: Giving Control to the Consumer

| Twan Vollebregt

If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.

supply chain groovy digital image

The Real Supply Chain New Normal

| JP Wiggins

There’s just no going back to the “before” supply chain. Future generations will likely forget the lessons of the early 2020’s and make the same mistakes, but for now we’ll contend with the “new normal.” This dynamic state of affairs is going be with us for the foreseeable future. Here are 5 trends to look out for as we move forward.

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Using a 3PL to Mitigate Shipping Disruptions

| David Branson

Consumer purchasing power is only a click away, bringing significant pressure on ecommerce sellers. Shippers need innovative ways to efficiently track and transport orders. To do so, they should consider a third-party logistics (3PL) provider to gain more flexible freight options, increasing operational efficiency and visibility.