Retailers Didn’t Let Amazon Have All of the Fun on Prime Day

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Several retailers wouldn’t let Amazon have all the fun on Prime Day. Whether they were offering free shipping or major discounts on several products, these retailers aimed to steal Amazon’s thunder.

Starting with eBay, the online marketplace took a direct jab at Amazon with its promotion, “Their Prime Deal is Our Everyday Deal,” which included free shipping, a price matching guarantee and no membership required.

Other retailers followed suit. For example, Macy’s is running Black Friday in July specials from July 11 through July 17, where customers can get an extra 25% off online and in-store and received free shipping on Tuesday only.

Walmart promoted its Huge Summer Savings to its customers along with other promotions. And Home Depot offered up to 30% off select storage solutions with free shipping and returns on most orders $45 or more.

Lowes offered 10% site wide for “MyLowes” members with free shipping. Not to be outdone, Costco had a variety of savings promoted on their website through Wednesday.

Kohls offered 30% off online only using a promo code ending Tuesday. And Old Navy offered a series of promotions, including free shipping, 30% off orders and buy one get one free on select items. Their “Summer or Later” sale offered promotions up to 50% off.

Office Depot told its customers that in a 48-hour event, they could save up to 70% on Monday and Tuesday.

Wayfair had its Mid-Summer outdoor sale touting up to 70% off on products, while Sears offered free shipping with no-minimum on door busters on Monday and Tuesday.

JCPenney had its Cyber-in-July online only event tied to promo code. Customers could get an extra 30% off with no minimum and free shipping for items over $49.

Dick’s Sporting Goods offered $20 off a purchase of $100 including sale items, online only through Tuesday.

Ok, so you get the point… these major retailers were not going to let Tuesday’s Prime Day be all about Amazon. In retrospect, has Amazon sparked a new shopping event much like Alibaba does on Singles Day?

If so, will this new shopping day get the same reaction or will it hurt Black Friday and Cyber Monday come November? It’s a great way for retailers to get business during the slower months of the year, and it’s a win for Amazon to get new Prime members.

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