Blog
The True Cost of Ecommerce Backorders
Studies have shown that ecommerce backorders can cost you $15 to $20 each, eroding profits. This includes customer service calls; fulfillment labor, shipping and packing material costs. Also, backordered items often have a higher return rate. Here are 8 practical solutions to help you reduce ecommerce backorders and stockouts.
How to Use Email Marketing to Drive In-Store Traffic
With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.
Promotional Excellence: Monitor Promotions for Future Decisions
Promotions are everywhere nowadays, and it can be hard for retailers to escape them. In fact, those that do not run promotions at all are outliers. While in the past promotions were mostly limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.
How Consumer Demands and Technology Are Evolving Customer Experience
Technology is shifting how merchants interact with customers more rapidly than ever before. Trends like the Internet of Things (IoT), connected devices, and new approaches to knowledge management mean that merchants have a lot of their plates when it comes to evolving consumer expectations. Here is how retailers can win in the ever-changing retail environment.
Why Growth Teams Are Imperative In the Age of Ecommerce
Retail is a crowded market, especially with the emergence of ecommerce in the past two decades. As it has become increasingly more difficult for brands to capture the attention of potential customers, growth teams have become an invaluable asset for the companies they serve. Find out how your company can implement a growth team that produces successful results.
4 Ways to Unlock the Amazon Buy Box
Brick-and-mortar stores continue to close their doors as ecommerce businesses continue to thrive in the global market. In fact, global ecommerce sales are slated to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four ways retailers and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.
Reducing Expenses by Streamlining Your Ecommerce Supply Chain
There are many opportunities to make your SCM more efficient, reduce costs and provide higher service levels to customers, including in sourcing, storage, fulfillment, distribution, IT and transportation. Here are four major ecommerce supply chain areas that you can streamline to reduce your overall fulfillment costs.
Promotional Excellence: Planning the Perfect Campaign
When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.
