Winning Customer Care

5 Questions to Ask Before You Launch a VoC Program

| Nico Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.

3 Personalization Pillars That Will Make (or Break) Retailers

| Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

Tell Us Why You’re Joyful This Holiday Season

| Daniela Forte

Why are you joyful this holiday season? Say it loud in Facebook or Twitter and use the hashtag #OpsSummit. Multichannel Merchant will select 10 people and make a $100 donation in their name to their charity of choice. Check the video for full details.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

3 Barriers to Omnichannel Success

| Yan Krupnik

Approximately one-third of retailers have invested in some level of omnichannel capabilities, but those that haven’t are setting themselves up for failure. Cross-channel features considered a luxury yesterday are a necessity today. So, what’s preventing retailers from omnichannel integration?