Most anticipate that a return to normal will be gradual and cautious even after the virus has been subdued, and different consumer segments will have varying levels of optimism on those timelines. For advertisers, building seamless digital experiences, and positioning products to appeal to differing segments.
Customer data maintenance can keep efforts on track by ensuring that marketers have the best, most relevant information to drive decision making. For marketers looking to deliver big results in 2021, here are three ways data maintenance can support their efforts.
The growth of omnichannel capabilities has given way to shopper journeys beginning and ending across multiple touchpoints. For this reason, many retailers are turning to headless commerce, which separates the front end and back end of an ecommerce application, providing more control over each touchpoint and engagement.
3PLs and 4PLs have both seen an explosion in popularity and are now being used to ship all kinds of goods. Each offers big potential benefits for retailers to outsource major elements of their supply chain. Here are some of the main differences between them and pluses and minuses to help you decide which is right for your business.
Big data presents supply chain and ecommerce fulfillment center managers with an unprecedented opportunity to acquire real-time visibility of goods in transit and part of inventory. But this also comes with a set of challenges, not least of which is how to manage the resulting flow of information without becoming drowned in data.
Absolute productivity has declined in many ecommerce fulfillment centers because productivity has not kept up with the rate of increased costs. Some larger companies are paying $18 to $20 per hour in some markets. With this in mind, here are 6 ways to become more efficient and reduce costs in your ecommerce fulfillment operations.
The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? The elimination of third-party cookies is a big deal. That’s why it’s more important than ever to leverage customer relationship management (CRM) data, especially first- and zero-party data.
Shipping delays and supply chain disruptions are nothing new in ecommerce, but this past year has definitely been a challenge. Yet on-time delivery has become a staple of ecommerce. Although not all aspects of the logistics side of things are within your control, you can take steps to ensure satisfaction on every order.
No matter the hurdles placed in front of them, many retailers and consumers are trying to create digital gifting experiences that enable people to create strong connections. It should not be an on/off switch to maximize holiday shopping opportunities but a strategic part of a retailer’s overall ecommerce strategy.
With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.