Blog Archives - Page 2 of 3 - Multichannel Merchant

5 Top Martech Trends to Keep Track Of in 2023

February 24, 2023 | Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

Subscription-Based Businesses: 5 Lessons for Marketers

February 21, 2023 | Theresa McEndree

By dialing up loyalty strategies, subscription-based businesses can foster strong customer bonds as they ride out unpredictable fluctuations, creating an infrastructure where commerce and loyalty converge. Here are 5 takeaways marketers can employ to drive retention and scale while creating powerful brand experiences that drive stickiness.

Digital Disruption: Using the Customer To Drive Organizational Change

February 16, 2016 | Phil Freegard

When it comes to the digital challenge, most organizations are changing, not transforming. Here are five key considerations when embarking on a digital transformation journey. Here are five key considerations when embarking on a digital transformation.

3 Tips to Beat the Creep Factor

February 24, 2015 | Jim Davidson

Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Small Businesses Face Big Challenges this Holiday Season

November 11, 2014 | Matt Winn

With more and more holiday purchases shifting from in-store to online, smaller retailers are looking forward to making the most of this highly profitable selling period, undergoing preparations to handle the rush. See what they are doing to prepare.

How Retailers Emailed In Halloween

October 30, 2014 | Ross Kramer

Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.

Vince Camuto Expands Digital Engagement to Young Millennials

May 22, 2014 | Daniela Forte

Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.

Shutterfly’s Major Email Mistake

May 15, 2014 | Daniela Forte

This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.

13 iStock Images of Cats in Cardboard Boxes

March 24, 2014 | Erin Lynch

While searching around for images relating to “package fill” and “recycled cardboard” we kept getting bombarded with images of cats in cardboard boxes. So, without further ado, here are 13 of the best iStock images of cats in cardboard boxes.

Netflix Spoofs Amazon Drones

February 26, 2014 | Erin Lynch

It turns out Amazon is not the only online merchant looking to get into drone fulfillment capabilities. Netflix, taking jabs at its streaming video competitor, has announced its own delivery service, “Drone 2 Home,” in a recent video mocking the futuristic service.

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