The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.
As ecommerce companies expand we often see managers prematurely jump at the first building they see and talk about costs. But the most productive process involves outlining your requirements first then creating a checklist to see how various facilities stack up. This helps you ensure your new facility ticks all the boxes.
As we consult with ecommerce and multichannel businesses on implementing a new WMS, we see several reasons why they often take longer, exceed budget and cause management headaches. These 9 considerations need to be part of your WMS project planning and a readiness assessment prior to system go live.
While Amazon can spend $21.7 billion on shipping to meet growing customer expectations, everyone else can’t and ecommerce entrepreneurs need to develop a well-thought-out strategy to address evolving demands. You need to consider these four factors before investing in the urban fulfillment center trend.
As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.
If you’re looking to revamp your warehouse processes to drive faster fulfillment, don’t forget that an efficient returns process is just as important in driving a better customer experience. Let’s take a look at how you can master reverse logistics and make the process count toward your bottom line this peak season and beyond.