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Marketplace Tax Laws Still Challenging, 4 Years After Wayfair

| George Trantas

Beyond the sales tax complexity of marketplace facilitator laws, states have used the Wayfair decision to implement new rules for marketplaces. From policing stolen goods to expanded income tax obligations, marketplace tax laws are far reaching. Here’s how they’ve changed, and how they’re impacting remote sellers.

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QR Codes and CueCat: Can History Repeat Itself in Tech?

| Sean Black

Why set the way-back machine to 1996 and the lowly CueCat? Up until the pandemic, you wouldn’t have bought the idea of QR codes, given their cross-device issues, multiple apps needed and everyone asking, “What is it?” While necessity might have forced adoption, QR codes deliver convergence simply, without cute plastic devices.

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With Brand Loyalty, Emotion-Based Strategies Are the Future

| Michela Baxter

Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.

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Ecommerce Returns Donation: Do Well By Doing Good

| Gary C. Smith

Rather than trashing merchandise or selling it to a liquidator, where you can’t control brand identity, consider donating your ecommerce returns. The resulting tax break may be quite handsome, and it may even be more financially beneficial than reselling the merchandise at a cut-rate price.

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How Alternative Data Improves UX and Helps Marketing Teams

| Michele Tucci

Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.

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Dealing With Home Improvement Returns Season

| Scott Huddle

Home improvement shopping season is in full swing. Unfortunately, spring is also a sign that retailers are entering one of the most logistically challenging and costly returns seasons of the year. Here is a review of major returns issues following home improvement season, and what retailers can do to mitigate the fallout.

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Rising Shrinkflation and Transparency: Why It Matters

| Charles Haverfield

Some say shrinkflation is a sneaky strategy because businesses use the same packaging but give customers less, arguing it’s an attempt to deceive them. But many are making sure changes are available for consumers to see in some format. It’s the consumer’s responsibility to check the pack, but communication with buyers is key.

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Shopify Grows, Amazon Slows: A Bellwether for Ecommerce’s Future

| Matthew Lynch

It’s impossible to ignore the fact that most if not all fundamental features and characteristics of DTC brands are not just different from Amazon, but diametrically opposed to it. While Amazon takes the word “monolithic” to new extremes, platforms like Shopify thrive by staying low to the ground and expanding outward.

small businesses

5 Growth Milestones For Small Businesses

| Craig Evans

Starting a business is no light feat. It takes nerves, determination and resilience that only entrepreneurs who have gone through it will understand. Here are five stages small businesses need to know to gain success.