Beyond the sales tax complexity of marketplace facilitator laws, states have used the Wayfair decision to implement new rules for marketplaces. From policing stolen goods to expanded income tax obligations, marketplace tax laws are far reaching. Here’s how they’ve changed, and how they’re impacting remote sellers.
Why set the way-back machine to 1996 and the lowly CueCat? Up until the pandemic, you wouldn’t have bought the idea of QR codes, given their cross-device issues, multiple apps needed and everyone asking, “What is it?” While necessity might have forced adoption, QR codes deliver convergence simply, without cute plastic devices.
Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.
Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.
Home improvement shopping season is in full swing. Unfortunately, spring is also a sign that retailers are entering one of the most logistically challenging and costly returns seasons of the year. Here is a review of major returns issues following home improvement season, and what retailers can do to mitigate the fallout.
Some say shrinkflation is a sneaky strategy because businesses use the same packaging but give customers less, arguing it’s an attempt to deceive them. But many are making sure changes are available for consumers to see in some format. It’s the consumer’s responsibility to check the pack, but communication with buyers is key.
It’s impossible to ignore the fact that most if not all fundamental features and characteristics of DTC brands are not just different from Amazon, but diametrically opposed to it. While Amazon takes the word “monolithic” to new extremes, platforms like Shopify thrive by staying low to the ground and expanding outward.
While many marketers consider duplicate customer data a nuisance, it creates problems you can’t just work around. Data misalignment can create a disconnect between sales and marketing, and even promote conflict between the teams. Ultimately, it will reduce operating efficiencies and lead to lost sales opportunities.