If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct mail and other channels. Here are some strategies will help you acquire new customers and market more effectively to the ones you already have.
We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores. Here is why brands need to up the ante to drive sales and loyalty.
The average person will spend more than 5 years of their lives on social media. Although this may seem excessive, it reveals the power of these platforms and their ability to not only entertain but keep users hooked for extended periods of time. Here is what you need to learn about live engagement from social media.
Companies use a host of tools and processes to keep damage rates at an acceptable level such as quality control checks and returns tracking reports. But preventing damage during shipments isn’t just a better business decision, it’s a sustainability imperative. The problem is, almost no one is looking at it as one.
Adding one or more facilities to your ecommerce fulfillment network can both reduce shipping costs and shrink your time-to-customer metric. But there are many aspects to this calculus: in-house assets vs. partnering, system requirements and labor/staffing, to name a few. Here are 11 factors to consider as you look to expand.
Ecommerce and in-store shopping converge when retailers offer buy online, pickup in-store or BOPIS. But surprisingly, they promote this convenient, increasingly popular checkout option less often than you think, especially in the U.S. To make your program a success and drive sales, here are some BOPIS promo tips.
Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.