Even as consumers return to physical stores and discover newfound enthusiasm for in-person shopping, ecommerce will continue to grow. But several major aspects of doing business have changed for ecommerce brands – customer, competition and operations. To stay competitive, become attuned to what these mean.
Ecommerce checkout is getting complicated and competitive. Consumers can choose a variety of checkout options. While this may be convenient, the question for retailers is, are you providing too many options and creating a source of friction that’s contributing to high bounce rates and cart abandonment? You need to simplify.
Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.
You may have heard there’s a global supply chain crisis. The good news is that retailers that proactively take the right steps to deal with it can not only survive but thrive. After all, when supply chain management is effective, it is proven to lower a company’s overall costs and boost profitability. Here are 5 ways brands can beat the crisis.
Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.
While ecommerce conversion rate optimization may seem daunting at first, by designing solutions that align with our psychology, we can make it easier for people to do things they already want to do. Marketers who apply the following 5 principles to ecommerce websites are poised to increase ecommerce conversion.
There are several basic principles that apply to ecommerce fulfillment center layout and design that tie into operating an efficient facility. Without them, you’ll face capacity issues, decreased productivity and storage inadequacies. Here are 11 key principles to consider when looking at FC layout, design and productivity.
Whether launching new supply chain software or migrating from an existing system, having a precise evaluation and selection process drives operational effectiveness. It also reinforces transparency and fluidity throughout the organization. A thorough evaluation mapping process is one of the most powerful tools you have.