Hourly Workforce Trends to Watch in 2020

| Adam Roston

With historically low unemployment, the competition for reliable hourly workers has never been so stiff. Traditional employers are further hampered by gig companies luring workers with promises of flexible schedules. Here are some hiring and workforce trends to watch out for in 2020 that can impact your business.

4 Trends that Will Shape the Future of the Customer Experience

| Anand Janefalkar

Creating a unique, efficient, and personalized experience can have a tremendous impact on business growth.
As we head into the new year, here are 4 trends for ecommerce companies to keep an eye out for and leverage in order to transform their support center and elevate the customer experience.

3 Critical Steps to Up Ecommerce Delivery Performance in 2020

| Tommy Barnes

From the Amazons and Alibabas of the world, to B2B suppliers like Grainger and Readerlink, to other niche and specialty suppliers and retailers, delivery is a crucial component of any ecommerce company’s success. Here are three steps ecommerce companies can take to ensure they don’t crack under the pressure to deliver in 2020. 

How to Use Video to Increase Engagement in Email Marketing

| Greg Zakowicz

For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.

Supply Chain Optimization: How to Alleviate Common Pain Points

| Kyle Krug

While it may vary by industry, every supply chain has its own set of pain points. When left to fester, they can create permanent damage. Working to identify and immediately triage these pain points should be a top priority for all companies. This 3-step process has proven to be an effective way to get to supply chain optimization.

What McKinsey’s Store Can Teach Brands About Customer Data

| Gretchen Scheiman

The quest for customer data is expensive and filled with frustration. How many brands are truly ready to invest in wild new experiments like those at McKinsey’s store at the Mall of America to collect more customer data when they can’t even access what they already have? A smart data approach may be the answer to this dilemma.

Thoughtless Ecommerce Fulfillment Will Do Holiday Season Brand Damage

| Brian Barry

A horrible experience with an Amazon order for a child’s Christmas gift quickly morphs into an object lesson for your ecommerce fulfillment operations. You may never get a chance to make a second impression on a new customer. Here are 6 ways to help you ensure that the experience for your customers is consistently excellent.

A 5-Step Guide to Dealing with Sellers Violating Your Online Pricing Policy

| Justin Meats

Your online pricing policy protects your margins and ensures customers have a consistent experience with your brand, wherever they buy. So, when a seller violates your policy, it hurts your bottom line and can have a lasting impact on brand perception. Here are 5 steps you can take to address violations of your online pricing policy.

‘Tis the Season for Marketing Fraud Bots

| Siddharth Deb

Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it’s more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.