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Automating at the Edge: Easing Omnichannel Tax Pain

| Pete Olanday

The biggest source of omnichannel tax pain has always been flexibility and the process of adapting to an ever-changing tax landscape. Companies who broadened the scope and breadth of their sales streams as a result of the global pandemic were better equipped to meet this challenge.

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The Secret to Targeting High-Value Consumers

| Udayan Bose

A big portion of ecommerce purchases are from high-value consumers, but they are the missing component of every successful retail marketer’s digital strategy. Even knowing this, brands are still struggling with how to reach high-value consumers. Here are some strategies to reach these consumers and drive campaign success forward. 

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4 Ways to Optimize Your Ecommerce Site

| Peter Messana

An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.

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What’s Next for Ecommerce?

| Tyler Higgins

Even as consumers return to physical stores and discover newfound enthusiasm for in-person shopping, ecommerce will continue to grow. But several major aspects of doing business have changed for ecommerce brands – customer, competition and operations. To stay competitive, become attuned to what these mean.

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Simpler Ecommerce Checkout Increases Conversions

| Michelle Wood

Ecommerce checkout is getting complicated and competitive. Consumers can choose a variety of checkout options. While this may be convenient, the question for retailers is, are you providing too many options and creating a source of friction that’s contributing to high bounce rates and cart abandonment? You need to simplify.

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Most Ecommerce Marketplaces Will Fail, Here’s Why

| Alexander Graf

Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.

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5 Ways to Beat the Supply Chain Crisis

| Mark Hook

You may have heard there’s a global supply chain crisis. The good news is that retailers that proactively take the right steps to deal with it can not only survive but thrive. After all, when supply chain management is effective, it is proven to lower a company’s overall costs and boost profitability. Here are 5 ways brands can beat the crisis.

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BNPL Debt Warning Raises Friendly Fraud Concerns

| Roenen Ben-Ami

Alarmed at the rising tide of BNPL debt, governments on both sides of the Atlantic are drawing up new rules to safeguard shoppers. As it stands, however, buyers unable to meet monthly payments have little in the way of support. This is where the threat of friendly fraud comes in.

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Is Your Magento Site Ready for High Traffic?

| Roman Davydov

Given that one extra second of load time may reduce conversions by more than 4%, such problems can be critical to your success. Therefore, if you’re running a Magento store, make sure you’re able to withstand the load and deliver a quality customer experience even when traffic spikes occur.

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Your Ecommerce Website: Optimizing the Digital Core

| Randi Mohr

Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.