Online brand protection is the process of safeguarding your brand’s reputation, value and revenue from various forms of infringement. This includes brand value degradation and revenue churn from noncompliant acts by both unauthorized and authorized resellers, competitors, partners, dealers and affiliates.
When we talk about an ecommerce shipping policy, free shipping may be the first thing that comes to mind, and for good reason — the majority of consumers expect it. But free shipping isn’t the only thing that matters to them. Both the cost and speed of shipping matter to shoppers. This is an opportunity brands need to leverage.
There are a few branding truths that never go out of style when building a new brand story. The identity of your company and the experience you are providing for your customers and potential customers have never been more important in today’s competitive markets. To help you succeed, here are the top 5 truths about branding.
As you work to build more resilient supplier networks, start by investing in a comprehensive digital transformation. Once seen as a competitive advantage, digitalization has become an indispensable necessity as supply chains have grown more complex and outsourced, with brands and retailers increasingly relying on vast overseas networks.
Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.
By dialing up loyalty strategies, subscription-based businesses can foster strong customer bonds as they ride out unpredictable fluctuations, creating an infrastructure where commerce and loyalty converge. Here are 5 takeaways marketers can employ to drive retention and scale while creating powerful brand experiences that drive stickiness.
Ask a millennial (the generation born between 1981 and 1997) or Gen Z (born between 1997-2015) to name his or her top 5 exciting and rewarding careers, and there is a strong chance that a supply chain professional isn’t going to be on that list. Here’s how to overcome this recruitment roadblock and attract the next generation of talent.
Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.
Rather than trashing merchandise or selling it to a liquidator, where you can’t control brand identity, consider donating your ecommerce returns. The resulting tax break may be quite handsome, and it may even be more financially beneficial than reselling the merchandise at a cut-rate price.
Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.