While many marketers consider duplicate customer data a nuisance, it creates problems you can’t just work around. Data misalignment can create a disconnect between sales and marketing, and even promote conflict between the teams. Ultimately, it will reduce operating efficiencies and lead to lost sales opportunities.
Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.
If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.
There’s just no going back to the “before” supply chain. Future generations will likely forget the lessons of the early 2020’s and make the same mistakes, but for now we’ll contend with the “new normal.” This dynamic state of affairs is going be with us for the foreseeable future. Here are 5 trends to look out for as we move forward.
Consumer purchasing power is only a click away, bringing significant pressure on ecommerce sellers. Shippers need innovative ways to efficiently track and transport orders. To do so, they should consider a third-party logistics (3PL) provider to gain more flexible freight options, increasing operational efficiency and visibility.
Drop shipping is a lucrative ecommerce business model which is growing at a CAGR of 23.7%. The key to a successful drop shipping business is mastering the multi-layered task of managing the finances appropriately. This makes it absolutely crucial to know your numbers. Here are 9 useful tips to help with all things finance related.
Against a backdrop of supply chain disruption, the ecommerce boom and worldwide driver shortages over the last several years, many brands have faced hurdles concerning fulfillment while logging more home deliver failures. Although some have tailored their strategies to overcome them, others haven’t been quite as successful.
Sustainability is more than just good for the planet; it’s good PR for your company. That’s why you should consider adding sustainable packaging to your repertoire. It helps your company meet sustainability goals while giving eco-conscious consumers a better choice. Here’s how to go about sourcing sustainable packaging.
The boredom of ecommerce was first identified 24 years ago when CNET proclaimed, “Ecommerce is getting boring these days, and that’s a good thing.” Enter livestream shopping, which has proven to be a great diversion and option for consumers. It energizes through a mashup of live TV shopping, social media and direct interaction.