How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance and deliver the CX shoppers expect, and increase app downloads prior to the kickoff on Cyber Weekend.

Alibaba Sets Another Singles Day Record With $38.4B in GMV

| Douglas P. Clement

Alibaba set another Singles Day record this year on 11/11/19, recording $38.4 billion in gross merchandise value (GMV) during the 24-hour promotion created as a reverse spin on Valentine’s Day 10 years ago, up 25% from last year. By comparison, Adobe is forecasting $29 billion in total ecommerce sales for Cyber Weekend 2019.

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3

| Douglas P. Clement

Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.

Don’t Be the Next Data Breach Headline This Holiday Season

| Chad McDonald

The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.