Marketplaces

Godiva Expands Its Ecommerce Reach Beyond Amazon

| Daniela Forte

Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses.

How Retailers Can Work Like Amazon

| Daphne Carmeli

The key is to work like Amazon rather than with them. Despite the retail giant’s head start, it has never been easier for companies to adopt 3rd party services and platforms that let them offer a service comparable to Amazon’s. Here is how retailers can set themselves apart in an Amazon world.

Toys ‘R’ Us Launches Online Marketplace

| Mike O'Brien

Toys ‘R’ Us announced it is launching an online marketplace in 2018, less than two weeks after declaring bankruptcy and saying it will keep its stores open through the process. The move makes Toys ‘R’ Us more competitive with eBay, where it has maintained an online store for more than a decade.

If You Can’t Beat Them, Join Them: Online Marketplaces

| Ian Goldman

Retailers tend to view online marketplaces such as Amazon or Walmart as threats; however, savvier retailers are shifting their mindset and starting to look at these conglomerates more as opportunities. Here is what you need to know about selling on a marketplace.

Why Would a Brand’s Website Not Sell Any Products?

| Tod Yazdi

There are many brands that have a robust site to interact with consumers, but then push the actual buying experience to another digital marketplace. Here is what you need to know about selling products on your own website.

Walmart Enters Voice Ordering Fray with Google Partnership

| Mike O'Brien

Walmart is jumping with both feet into voice-directed ordering through a partnership with Google that will let customers place voice orders through the Google Home system and have them fulfilled and delivered as part of the Google Express marketplace and delivery network. See what else the deal entails, and the one major way that Walmart has it all over Amazon’s Alexa.

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