Rakuten Acquires Fits.me

| MCM Staff

Rakuten expects Fit.me to further strengthen its ecommerce offerings and marketing solutions by providing a greater personalization of the retail experience for shoppers while driving operational insights and efficiencies for retailers.

Here’s Why You Should be Exploring ASEAN Markets Before Braving the Giants

| Arthur Goldman

When expanding our ecommerce business to Asia, we launched in some smaller ASEAN (Association of Southeast Asian Nations) markets at the same time as attempting to break India. The results were surprising, as we found that markets such as Singapore, Indonesia and Malaysia quickly overtook India in terms of ROI, and Southeast Asia has since become one of our main focus regions.

How a Los Angeles-Area Ecommerce Startup Paved its Cross-Border Sales Path

| Tim Parry

This is the story of Tech Armor, a Los Angeles based ecommerce company that found a niche as a cross-border seller of mobile accessories. Tech Armor Co-founders and General Managers Joe Jaconi and Eric Tong will share its story of global ecommerce growth on July 22 at the Growing Global conference in Hollywood, CA.

Amazon Wants to Keep its Global Footing with Prime Day

| Tim Parry

On the surface, Amazon’s Prime Day celebration seems to be what it is – a one-day shopping holiday that will probably take place July 15 of every year. But Prime Day can also be viewed as an attempt by Amazon to remain the dominant global marketplace player. It’s pretty clear, based on a series of events since it went public in January, that Alibaba wants to take Amazon’s crown as the world’s top marketplace.