I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward
Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only
Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional
