As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.
Collaboration with Revel Systems will integrate PayPal with POS system for mobile discovery, ordering ahead and secure mobile payments.
According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Here is a quick look at 10 best practices for reaching holiday shoppers with responsively-designed emails.
According to a report produced in partnership with comScore and The Partnering Group and released today at Shop.org’s Annual Summit, in June 2013, more than half (55%) of all retail related Internet time originated on smartphones and tablet devices combined, compared with just 45 percent originating from desktop devices.
When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.
Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.
Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.
When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.