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Walmart+ Is Coming to Compete With Amazon Prime

| Douglas P. Clement

We had just heard about Walmart’s new fulfillment service competitive with FBA, when we learned the retail giant was launching a membership program a la Amazon Prime. Recode reported Walmart will begin testing the membership program as early as March, initially as a rebrand of same-day grocery service Delivery Unlimited.

Fifth Wall’s $100M Fund Helps Ecommerce Brands Add Stores

| Douglas P. Clement

Calling out Amazon for destroying brand differentiation and citing customers’ demands that brands be wherever they want them, real estate venture firm Fifth Wall closed a $100 million fund to help digital natives add stores. The fund is backed by some of the largest retail real estate owners and service providers in the U.S. and abroad.

Shogun Raises $10M to Help Ecommerce Brands Battle Amazon

| Douglas P. Clement

Shogun, a drag-and-drop ecommerce website builder, has raised $10M in Series A funding from Initialized Capital, VMG Partners and Y Combinator to expand its platform and launch a new product helping sellers compete with Amazon and do headless commerce. Major brand clients include Leesa, MVMT and K-Swiss.

Target Breaks Into Top 10 for U.S. Ecommerce Sales

| Douglas P. Clement

Target’s strong focus on ecommerce, including a 2019 holiday push on fast delivery options and BOPIS, has propelled it into the top 10 for U.S. ecommerce sales, according to a new report from eMarketer. Target checks in at No. 8 with projected 2020 U.S. ecommerce sales of $8.34 billion, increasing its share from 1.1% to 1.2%.

E-Grocery, Ecommerce Bright Spots In Walmart’s Q4

| Douglas P. Clement

Softer-than-expected holiday sales drove Walmart’s Q4 2019 earnings below expectations, but strong ecommerce and online grocery sales provided buoyancy and optimism for the year ahead. U.S. ecommerce sales grew 35%, fueled largely by grocery pickup and delivery, propelling walmart.com to its highest quarterly growth of the year.

1-800-Flowers Acquiring PersonalizationMall from Bed Bath & Beyond

| Mike O'Brien

1-800-Flowers is acquiring PersonalizationMall.com from troubled retailer Bed, Bath and Beyond, which has been in the midst of a major turnaround effort, for $252 million. The deal includes a newly renovated 360,000-square-foot production/distribution center, a database of B2B and B2C customers and its website and mobile platform.

Report: Most Brands Seeing 4x ROI on Amazon Advertising

| Douglas P. Clement

With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.

4 Customer Data Problems that Can Impact Your Sales

| Michael Gerard

Advances in AI-based personalization technology let retailers tap into vast amounts of customer data. Analyzing it allows you to create personalized experiences that help secure customer loyalty. However, this exercise requires a clear strategy that should be based on a robust technology platform.