Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.
Americans are used to hearing the refrain “we pay the sales tax” in today’s advertising campaigns, but in the wake of the United States Supreme Court’s ruling in South Dakota v. Wayfair (June 2018), the phrase “you pay the sales tax,” may be what many small business sellers will hear instead in future audits of their business operations. Here is what ecommerce businesses need to know moving forward.
Many retailers continue to use legacy payment systems and outdated technology because they are hesitant to take on the unknowns of a new payment platform. However, outdated payment systems actually negatively impact your business’s bottom line. Here is why it is important to leave legacy systems behind.
Today’s customers having high expectations from retailers to deliver an optimal experience. And while retailers are doing what they can to jump through the right hoops to deliver on their brand promises, they do so in the face of government oversight. Join Multichannel Merchant and Vertex for a free live webinar on Tuesday, April 23 at 1 p.m. (EST) to learn more about recent legislative changes such as global tax on the digital economy, real-time reporting, and the Supreme Court ruling on S. Dakota v. Wayfair and their effects on organizations. If you can’t make it to the live webinar, you can still register and access the on-demand version, available immediately afterwards to view at your convenience.