Office Depot Launches Holiday Gift Microsite

| Tim Parry

The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.

Picking a printing partner

| Jim Tierney

Your catalog’s print job is key to its success, since how products are reproduced on paper will have a direct effect on their sales. So choosing a reliable

A tough look at Tender Heart

| MCM staff

WWW.TENDERHEART.COM Tender Heart Treasures specializes in country and Victorian gifts, home decor and garden accents. So how effective is this merchant

Optimize Your Landing Pages

| Larry Becker

An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you