Choosing the Right Social Media Networks

| Lisa Wehr

You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.

How to Avoid the Five Biggest Corporate Blogging Mistakes

| Chris Baggott

Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.