Google Wallet Comes to Gmail

| Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.

How to Snag the Mobile Shopper

| Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

Key Tools to Target Audience Data Analysis

| Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

The New Paradigms of Retail Analytics

| Daniela Forte

Analytics are rapidly transforming and Vinod Kumar, eCommerce strategist for Demandware shared some of the highlights from a particular session he attended during the Demandware XChange Conference that covered the evolving usage of analytics within a retail organization, in a blog post. Speakers for the session included Greg Girard of IDC Retail Insights, John Esquire of eCommera, and Cortney Easterwood of Demandware.