Godiva Goes Mobile

| Tim Parry

Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.

From clicks to bricks

| Bob Armour

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop

The religion of relevancy

| Ken Magill

Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,

Welcome home

| MCM staff

When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed

Mining NATURAL SEARCH Data

| Thom Adams

Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search