10 Tips to Create Product Video that Converts

| Justin Foster

The days of selling with online video have finally arrived. But with so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves.

Nine Merchants Earn Top Marks in Online Customer Service Study

| Jim Tierney

Nine merchants earned top performing marks in online customer service, according to the 14th annual Mystery Shopping Study conducted by The E-Tailing Group. Though the results of the study won’t be revealed until later this month, we can tell you what the merchants were graded on, and why Ballard Design, Frontgate, Garnet Hill, Green Mountain Coffee, The Home Depot, Tiffany & Co., Williams-Sonoma, Wine.com and Zappos came out on top.

Who Did The SOPA Blackout Affect?

| MCM staff

January 18 was Blackout Day for several websites that took the the Internet – or removed themselves from the Internet – to protest proposed Stop Online Piracy Act legislation. The infographic from Covario looks at who the blackout affected.

SOPA: What’s Bad for the Internet is Bad for Marketers

| Glenn L. Laudenslager IV

In reality, the Stop Online Piracy Act promises to impede pirates very little while potentially penalizing legitimate ecommerce businesses. When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant.