This infographic highlights the findings of a joint study by ThreatMetrix and The Ponemon Institute, which surveyed U.S. consumers who consider themselves active users of the Internet, looking at their behaviors online, on social networks and on mobile devices.
Still wondering if a mobile channel is right for your business? Quidsi vice president of ecommerce solutions Josh Himwhich tells you why your answer is in your analytics. Hint: a lot of good little girls and boys got iPads for Christmas last year, according to post-holiday devices used to access diapers.com and soap.com. Himwich was interviewed my Multichannel Merchant senior writer Tim Parry on Oct 18, 2011 at Mobile Shopping Fall in New York.
Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
As multichannel merchants continue their holiday preparations and campaigns, they should look back and learn from last year, plan ahead to ensure readiness, and take action with care and agility to respond to emerging opportunities in the season ahead.
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Here are 10 tactics you can use to drive inbound links this holiday season: Solicit shopping input …
By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in the second quarter. But there is still a lot that you can do to prepare for and take full advantage of the holiday peak.
Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.
A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.
Multichannel Merchant senior writer Tim Parry tweets from the Mobile Shopping Forum Oct. 17-18 in New York City.