Shari Fitzpatrick’s empire of chocolate-covered berries has grown. Sort of. Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.
Convenience, not price, is a key driver of online holiday shoppers this season, according to marketing and research firm Questus. As we get closer to Christmas, then, you may be able to pick up additional sales