Ecommerce

Two separate reports released Wednesday show a healthy rise in ecommerce sales for the 2010 holiday season

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General merchant Macy’s says it will boost its ecommerce presence and add about 725 positions over the next two years to support its Macys.com and Bloomingdales.com websites. Macy’s aims to incorporate a multichannel strategy that will allow customers to shop seamlessly in stores, online and via mobile devices, the company said.

The 2010 holiday season has been declared a cyber success. According to online measurement company ComScore, ecommerce sales rose 13% to $30.81 billion, up from $27.37 in the 2009 holiday season.

Musician’s Friend’s and L.L. Bean’s ecommerce sites were the apple of the 2010 MCM Awards judges’ eyes, and those merchants’ customers seem to agree. Both merchants finished in the top 10 in the sixth annual ForeSee Results E-Retail Satisfaction Index, which was released today.

After a few years of articles and conference sessions that predicted, “This is the Year of Mobile Commerce,” its evident m-commerce finally arrived in 2010.

Is the new Tracking Protection feature practical for the Internet Explorer 9 user, or a warning message sent by Microsoft to marketers with hopes they will respect consumers’ privacy? Amy Africa and Tom Funk share their answers with us.

Sales for the Black Friday-Cyber Monday period for Fairytale Brownies rose about 9%. But marketing coordinator Kari Gayes says the desserts merchant saw a slight drop in average order value because