Reevaluating Affiliate Marketing

| MCM staff

Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about

Setting Up An Affiliate Program

| MCM staff

Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program.

A Taxing Treasure

| Bennett Voyles

I WAS IN VENICE RECENTLY, feeling a little glum because I couldn’t think of anything America has produced that could rival such a beautiful, mysterious

paper jam

| Bennett Voyles

By now, we were all supposed to be beaming payments back and forth between our cell phones and smart cards. Purchases would be check-less and cash-less

The New Middle Ages

| MCM staff

Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many

Using Web-Customer Data

| Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply