Email Reviews Getting Big Ratings

| MCM staff

Lately more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. Our Customers Speak

Six Trends in Online Excellence

| Melissa Dowling

What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.

Q&A: RoomStore’s Ned Crosby

| MCM staff

Furniture seller RoomStore noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel Merchant senior writer Tim Parry talked about the redesign with Ned Crosby, RoomStore’s chief merchandising and marketing officer.

Crutchfield.com Simplifies Online Shopping

| Tim Parry

Computers and electronics merchant Crutchfield takes highly technical, potentially confusing merchandise and presents it on its Website in a way that makes it easy for the average consumer to understand and purchase. That’s why it was awarded a Silver in the 2010 MCM Awards Computer and High-Tech Equipment and Software category.

Staples Gives High Marks to Customer Ratings and Reviews

| Melissa Dowling

The office supplies cataloger/retailer saw an uptick in conversions immediately after it rolled out ratings and reviews two years ago, Eileen White, director of e-commerce strategy and site operations for Staples Business Delivery, said Wednesday at the fall NEMOA conference.

Silver Winner Performance Bicycle is on a Roll

| Tim Parry

Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company

Going Mobile with SEO

| P.J. Fusco

Mobile is gaining momentum: If iPhone pre-orders, long lines of iPad early adopters, and the sheer volume of Android apps are any indications, we have