As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
As the saying goes, the more things change the more they stay the same. This is certainly true about today’s retail landscape. As ecommerce has certainly changed the way people are shopping, what the industry is finding is that more and more ecommerce retailers are looking to physical locations. Here is a look at how much retail is evolving and what the future holds.
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.
Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer.
Magento announced it will end support for all 1.x versions this November. This leaves hundreds of thousands of businesses vulnerable to security risks if they opt not to migrate to Magento 2. Here’s everything you need to know when considering a Magento migration, including benefits and risks, challenges and steps involved.
As it has here, ecommerce in Europe is continuing to experience double-digit gains, increasing 11% in 2017 to $624 billion or 534 billion euros, with projected growth of 13% in 2018, according to a report from Ecommerce Europe. See how the spending broke down by region, and which marketplaces were most popular.