NBCUniversal’s new instant checkout service for its shoppable content lets consumers click and buy products they see across the media company’s broadcast and online properties, giving brands an opportunity to sell during a time when stores are shut down. Shoppers can make purchases without abandoning their program.
A handful of grocery retailers have flipped some locations into so-called dark stores to handle the crush of online orders, but it remains to be seen how widespread the practice will become or how much the trend will stick after the coronavirus threat dies down. Retailers include Amazon/Whole Foods, Kroger, Giant Eagle and Stop & Shop.
In the midst of COVID-19 social isolation, people are craving connection. In the midst of uncertainty, videos of musicians sharing their gifts, both virtually and socially distanced, have gone viral, providing inspiration and hope. Sweetwater CEO Chuck Surack talks about his company’s experience and how they’re connecting with customers.
Profitero, an ecommerce analytics firm that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has raised $50 million in new funding and brought in ad industry veterans to lead the company as it looks to develop new products and grow its business. Bryan Wiener has been named CEO and Sarah Hofstetter is president.
Amazon is continuing to dominate in apparel sales online, according to a new report from CoreSight, which reports 70% of apparel shoppers bought clothing or footwear on Amazon in the past 12 months, up from 60% a year ago. This compares to 51.2% who said they did so on Walmart, 44.6% at Target and 35.3% at Kohl’s.
With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.
Many more consumers are changing their buying habits in response to the COVID-19 outbreak, with 28% of e-grocery shoppers placing their first-ever order during March, according to a study from CPG research firm Acosta. And nearly two-thirds of U.S. consumers reported changing their shopping habits by the end of March.
Asking questions is the foundation of innovation, which during uncertain times is what sets successful businesses apart. And right now, as massive disruption from coronavirus continues, major changes in ecommerce are happening faster than ever before. Here is the first crop of answers in our new “Ask the Experts” feature.
What product categories are winning and which are losing in the midst of coronavirus? Some winners are obvious, like everyone’s favorite, TP, as well as cold and flu, food/beverage, personal protection and cleaning/sanitizing. To go deeper, Stackline compiled a list of the 100 fastest-growing and slowest-growing categories in ecommerce.