Today most people use their smartphones to research and browse products before buying online or at a physical store. However, more than half of all online retail traffic in Q4 2016 came from mobile consumers. So why is compelling them to complete mobile purchases proving so elusive? Here is how retailers should use payments to capture mobile-first customers.
For an online merchant, the most important measure of success is almost always the conversion rate: the more customers complete the checkout, the higher your revenues. But there is an equally significant metric that many merchants struggle with, that can impact your business: decline rates. Here are some ways businesses can combat credit card decline rates to ensure success.