How Did Shopping Carts Fare on Cyber Monday?

| Tim Parry

Actually, shopping carts for the National Retail Federation’s Favorite 50 of 2013 fared pretty well, according to Cyber Monday shopping study conducted by UserTesting.com. Here’s the grades its 100 testers gave these 50 ecommerce sites.

Best Add to Cart Button Features

| Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

Getting a Handle on Shopping Cart Abandonment

| Tim Parry

Shopping cart abandonment remains a major challenge for merchants, with the average online shopping cart abandonment rate at 75%. But that doesn’t mean you can’t win a cart abandoner back and convert him into a buyer.