More consumers are shopping online than ever before, and not just for Christmas. According to figures from eMarketer, U.S. shoppers spent $343.43 billion in 2012 alone. Therefore, in this fast growing retail ecosystem it’s more important than ever for retailers, big or small, to stand out from the crowd.
As chocolates and flowers make their way across the country for Valentine’s Day, UPS is preparing for the lovers holiday by adding 38 additional flights to their fleet in order to handle to demand. In this video from UPS, the shipping and delivery giant shows how it handles and streamlines the shipping process of the fragile and temperature sensitive goods.
The global shoe designer and retailer Clarks Americas teams up with Invodo Video Solutions to further expand their online channel to create the best in-store experience. The videos engage consumers, drive purchases and its content demonstrates value. The benefits of the video creates a unique shoe shopping experience tailored for each consumer’s lifestyle.
Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.