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Canadians Expected to Make More Father’s Day Purchases

June 14, 2013 | Erin Lynch

A new study has found that for this Father’s Day, Canadian shoppers are expected to make more planned purchases compared to years prior.

5 Ways to Acquire and Keep the Right Subscribers

June 11, 2013 | Ross Kramer

There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.

How to Dominate Search With Google Shopping

June 4, 2013 | Daniela Forte

Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.

4 Lessons for Testing Landing Pages

January 14, 2013 | Daryl Logullo

If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.

Most Online Holiday Promos Will Start by Halloween

October 25, 2012 | Jim Tierney

Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.

Holiday Tip: Get Going with Google Shopping

September 10, 2012 | MCM staff

Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!

How Google Shopping will Disrupt Online Retail

September 6, 2012 | MCM staff

Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?

Are Traffic Levels Holding Up During the Google Shopping Transition?

August 21, 2012 | Mark Ballard

While advertisers were not happy that they would need to pay a cost-per-click where they hadn

8 Tips for Transitioning to Google Shopping

August 2, 2012 | Tim Parry

Experts give their advice on preparing their sites

Will Google Shopping Cannibalize Marketplace Sales?

August 1, 2012 | MCM staff

Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.

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