
Advertising



4 Lessons for Testing Landing Pages
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
Most Online Holiday Promos Will Start by Halloween
Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.