6 Tips for Choosing Greener Paper
In this age of environmental friendliness, here are some paper selection tips to keep in mind.
Catalog
Glendale Acquired by Capital Resource Partners
Private equity firm Capital Resource Partners has acquired Glendale, a direct marketer of ceremonial uniform accessories and parade equipment worn and used by the military, police and fire departments, schools and organizations.
2011 in Review: QR Codes Become Mainstream and Mystery
The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer.
How to Best Handle Holiday Returns
Holiday returns can be an agonizing experience if not handled correctly. Here are some tips to best handle those holiday returns.
Online Retailers: Time is Now To Connect With Customers Through Facebook
A recent survey shows more than 50% of shoppers are willing to share their Facebook data with online retailers. Find out why now is the time to seize this opportunity.
3 Strategies for Last-minute Holiday Email Campaigns
Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips to help you create a timely email when you are short on time.
USPS Delays Closing of Postal Facilities Until May 15
The U.S. Postal Service has agreed to delay the closing of 252 mail processing centers and 3,700 local post offices until May 15, 2012.
Herschell Gordon Lewis: The Best and Worst in Copy 2011
This worked, that didn’t… Here are Herschell Gordon Lewis’s 2011 picks for the best and worst online and print catalog copy.
Best Catalog Copy 2011: These Came Close
Runners-up for the Best in Catalog Copy 2011