Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.
If Vineyard Vines tweets a pic from its holiday catalog shoot in late August, does that officially mean summer is over?
Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about
Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon.
Sure, your order management and fulfillment system should be able to take a snapshot of your data for yesterday and today, but what about tomorrow? How will the multiple multichannel promotions you have in place and have planned affect demand? How many SKUs will you need of which items two weeks from now, or a month out?
Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.
Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment
You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.
2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.