Content Marketing
How to Market to Your Millennial Shopper
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
3 Steps to Building a Strong, Stable UGC Foundation
Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.
Wayfair Launches “Search with Photo” Feature
Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →
How to Make Content a Priority Across Every Stage of the Customer Journey
Content is king. Most people intuitively understand this to be true, because we all shop online. If you can’t tell what exactly a product is since it’s missing key product details, you won’t buy it. To plan and optimize your content, you must understand what consumers are looking for at every moment during their shopping journey.
