Though the majority of grocery purchases today happen within the four walls of a brick-and-mortar store, online grocery shopping is a trend that’s expected to grow. Here are six recommendations to meet a grocer shopper’s expectations.
For brands and merchants, the fun and festivities of the holidays are always joined with a merry madness to meet and beat challenging sales goals and deliver holiday success. Here are several ways to get on top of your UGC strategies for the holidays.
Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.
Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.
A new study by PowerReviews found that 95% of consumers consult customer reviews while 86% consider them to be essential when making a purchase. Here are six ways retailers can leverage their reviews to aid in the path to purchase.
The internet today looks nothing like what it did at inception 30 years ago; now, it’s a visually-fueled, mobile community of billions of people interacting with one another, sharing information about themselves and their opinions, and distributing content near and far. Here is how you can benefit from user-generated content on your site.
It’s not a secret that getting in front of the right customers with the right experience is a top priority for today’s marketers. Here are three key components in order to be successful.
When it comes to developing campaigns today, marketers can leverage a wealth of traditional and emerging content sources for inspiration. Here are a few ways you can manage your digital assets for your business.
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.