Content is king. Most people intuitively understand this to be true, because we all shop online. If you can’t tell what exactly a product is since it’s missing key product details, you won’t buy it. To plan and optimize your content, you must understand what consumers are looking for at every moment during their shopping journey.
In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.