Content Marketing Archives - Page 3 of 5

Combating the 5 Reasons Shoppers Don’t Contribute User-Generated Content

June 21, 2017 | Jim Davidson

User-generated content (UGC) such as ratings, reviews, Q&A and product photos may be key to engage the holiday shopper and get the sale. The problem is, shoppers aren’t contributing. Here are the top five ways to combat why shoppers aren’t contributing user-generated content.

Why Promoted Posts Are a Win Among Millennials

May 18, 2017 | Daniela Forte

More than one in three millennials today have made a purchase based on promoted posts. See what is leading them to make these purchase decisions.

Wayfair Launches “Search with Photo” Feature

May 17, 2017 | Daniela Forte

Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →

10 Must-Know Retargeting Metrics

May 11, 2017 | Daniela Forte

Building a successful marketing campaign is imperative for any business. Understanding your retargeting metrics is needed to make this possible. Here are 10 must-know retargeting metrics for your business.

How Technology is Driving Personalization Success for Fabletics

May 1, 2017 | Daniela Forte

Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.

Omnichannel Marketing: Making Unmanageable Campaign Content Manageable

August 31, 2016 | Andreas Knoor

It’s clear that selling products both online and offline is incredibly beneficial to customers and retailers alike. See how marketers are making the most of omnichannel marketing and what can be done to address the challenges today.

How to Make Content a Priority Across Every Stage of the Customer Journey

August 19, 2016 | Rob Gonzalez

Content is king. Most people intuitively understand this to be true, because we all shop online. If you can’t tell what exactly a product is since it’s missing key product details, you won’t buy it. To plan and optimize your content, you must understand what consumers are looking for at every moment during their shopping journey.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce

February 22, 2016 | Elisabeth Bradley

Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l

5 Reasons Verified Reviews are No Silver Bullet

February 1, 2016 | Eli Mashiah

Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here’s five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short.

3 Ways to Make the Most of Customer Reviews

November 9, 2015 | Theresa O'Neil

There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.

1 2 3 4 5