Content Marketing Archives - Page 3 of 5

How Technology is Driving Personalization Success for Fabletics

May 1, 2017 | Daniela Forte

Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.

Omnichannel Marketing: Making Unmanageable Campaign Content Manageable

August 31, 2016 | Andreas Knoor

It’s clear that selling products both online and offline is incredibly beneficial to customers and retailers alike. See how marketers are making the most of omnichannel marketing and what can be done to address the challenges today.

How to Make Content a Priority Across Every Stage of the Customer Journey

August 19, 2016 | Rob Gonzalez

Content is king. Most people intuitively understand this to be true, because we all shop online. If you can’t tell what exactly a product is since it’s missing key product details, you won’t buy it. To plan and optimize your content, you must understand what consumers are looking for at every moment during their shopping journey.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce

February 22, 2016 | Elisabeth Bradley

Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l

5 Reasons Verified Reviews are No Silver Bullet

February 1, 2016 | Eli Mashiah

Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here’s five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short.

3 Ways to Make the Most of Customer Reviews

November 9, 2015 | Theresa O'Neil

There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.

PowerReviews Announces Key Updates to Ratings and Reviews Platform at IRCE

June 3, 2015 | Tim Parry

Platform enhancements help brands and retailers optimize engagement experiences for mobile devices, generate more reviews and produce better insights.

9 Tips to Increase Your Online Conversions and Sales

May 4, 2015 | Tim Parry

Increasing your online conversions and sales is not an easy task. But we feel the following nine tips put together by the Multichannel Merchant editorial team will help get you on the right track.

How Product Reviews Can Benefit Retailers

October 6, 2014 | Daniela Forte

Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.

5 Ways to Enhance Digital Performance Right Now

March 9, 2014 | Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.

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