Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.
A new study by PowerReviews found that 95% of consumers consult customer reviews while 86% consider them to be essential when making a purchase. Here are six ways retailers can leverage their reviews to aid in the path to purchase.
The internet today looks nothing like what it did at inception 30 years ago; now, it’s a visually-fueled, mobile community of billions of people interacting with one another, sharing information about themselves and their opinions, and distributing content near and far. Here is how you can benefit from user-generated content on your site.
It’s not a secret that getting in front of the right customers with the right experience is a top priority for today’s marketers. Here are three key components in order to be successful.
When it comes to developing campaigns today, marketers can leverage a wealth of traditional and emerging content sources for inspiration. Here are a few ways you can manage your digital assets for your business.
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.
User-generated content (UGC) such as ratings, reviews, Q&A and product photos may be key to engage the holiday shopper and get the sale. The problem is, shoppers aren’t contributing. Here are the top five ways to combat why shoppers aren’t contributing user-generated content.
More than one in three millennials today have made a purchase based on promoted posts. See what is leading them to make these purchase decisions.
Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →