The shopping cart represents a pivotal moment in online shopping. The customer has found your site, narrowed down items of interest, and actually carted a product. But strange things can happen in the cart. See what types of things can happen and how to avoid them.
As you begin to plan for the holiday season, be sure to look for ways to strengthen the foundation of your commerce marketing. Here are several tips that will make the holidays brighter for your business.
For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.
Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.
Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Netsuite today announced it has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company.
Canadian consumers rate email as their number one method for staying in touch with businesses. The issue? Not all Canadian small businesses are maximizing their email marketing efforts.